Tag Archives: Design

‘Be A Mind Blower’ Crowdsource Competition

HENDERSON, Nev., Nov. 5 /PRNewswire/ -- Zyxio, the pioneer in next-generation
Human Media Interaction, announced today the launch of its "Be A Mind Blower"
online competition, allowing the public to submit their most innovative and
creative ideas for product development in a variety of categories, utilizing
Zyxio's new patented breath-enabled technology SensaWaft(TM).  The five most
ingenious applicants will be selected by the public to sit on the company's
special "Mind Blowing Advisory Board" for a six month period to assist with
the development of the new products.  They will also receive $6,000 and an
all-expense paid three day trip to Las Vegas. 

Imagine breathing out to flick through icons.  Or, think of exhaling and swap
gears in your favorite video game, hands busy on the controller.  With
SensaWaft(TM) technology, this soon could be a possibility.  "Be A Mind
Blower" gives anyone 16-years-old and older and legally authorized to work in
the United States a chance to be involved in advising Zyxio on the development
of its next breath-enabled project.  Applicants simply submit an idea online
in the following categories: PC/laptops/netbooks,
games/multimedia/entertainment, assistive/multimodal/virtual reality,
smartphones/in-vehicle/enterprise and digital music/graphic design.  

Additionally, anyone is eligible to enter as a judge to rate submissions on a
5-point scale from "Are you out of your mind?!" (one point) to "Genius, I Say
Yes!" (five points).  Submissions with the most points at the end of the six
week competition will win.  "Be A Mind Blower" has extended judging to the
public to allow those who may not have their own ideas to participate in the
process and believes that the best ideas should be decided by the public at
large, not a small group of corporate executives.  All judges are
automatically entered into a sweepstakes with the chance to win a Samsung
Go(TM) netbook or a Motorola Droid(TM) Phone.  Two of each product will be
given away at the end of the competition.  

"We believe that involving users in the development process of our future
products is of utmost importance as they will be the ones incorporating our
unique touchless technology into their everyday lives," says Pierre Bonnat
co-founder, Zyxio. "The scope of applications for our intuitive technology is
limitless, and we are turning to the public, rather than a focus group or test
panel, to give us direction by electing the most innovated and useful ideas.
Our job then is to tailor the technology to fit their choices."

After the initial five week submission period ending on November 30, 2009,
applicants will be narrowed to the top 25.  The finalists will have the
ability to promote their ideas utilizing blogs, videos and social networks
within the "Be a Mind Blower" Web site.  The five winners will then be
selected according to their points score. 

Through this competition Zyxio is introducing an incomparable proprietary
technology called SensaWaft(TM), an intuitive solution that senses and
analyzes when one intentionally breathes to interact. It was developed based
on human interactional behavior, and utilizes the untapped potential of the
kinetic energy of breath to control digital screens.

"Be a Mind Blower" competition runs from November 5th, 2009 at 12.00 pm PST to
December 13th, 2009 at 11.59 p.m. PST.

The Power of the Human Jumbotron: A Lesson In Crowdsourcing

Sourced with compliments from http://sparxoo.com/2009/10/28/the-power-of-the-human-jumbotron-a-lesson-in-crowdsourcing/

When has the crowd been more exciting than the game? No, it’s not the wave, nor is it the “war paint” covering bare-chested men. It’s crowdsourcing: when everyone works collectively towards a single objective. Below there is a video of a soccer game where the power of the crowd created more compelling entertainment than the game itself:

Crowdsourcing has never been more apparent and pervasive than in the online world. Wikipedia is often the most cited example of crowdsourcing–as it has met extreme success since its inception in 2001. It has tapped into the collective knowledge of the world to create a comprehensive and awe-inspiring assortment of content.

To understand how more brands can incorporate crowdsourcing into their business model consider the following key characteristics that lead to successful crowdsourcing initiatives:

Set an objective — Before throwing in tons of money and time in to your project, what are you trying to create; who is going to get you there; and who is going to benefit? In Wikipedia’s case: create an online encyclopedia; those experts specialized in specific areas of study; all those with web access seeking more information knowledge in one site.

Rally the troops — When you tell 100 people you want to create a human jumbotron, they can get excited about it because 1) it’s unique and 2) it’s tangible. With two words, you can inspire and lay out a clearly defined objective.

Plan — A human jumbotron does not get up and running overnight. It takes time, training and planning to make a vision a reality. Consider Wikipedia, they have a solid foundation for which individuals can build an rich resource for information.

Work as a team — The human jumbotron exemplifies how no one person is of greater value than another. It is through the collective efforts of everyone that the human jumbotron was successful. If even one person was of greater value, it would dissolve the final outcome.

Have a pay-off — Sellaband is an example of a crowdsourcing website that has a financial pay-off for participants. Fans give money to their favorite bands so they can cut a record. Once the record is released, fans can even share a portion of the profits if the album is successful.

Leveraging the power of the crowds, even if it’s only to fact-check or spark a discussion on your blog, can be invaluable for your brand. Allowing users to participate in something greater than themselves is tremendously rewarding and the nature of the web as a connector and facilitator has made collaboration and crowdsourcing more possible than ever before.

Bruce Nussbaum on Design, Disruption, and Innovation

Sourced with compliments from http://www.dachisgroup.com/2009/10/bruce-nussbaum-on-design-disruption-and-innovation/

Sharing ideas and insights with Bruce Nussbaum, contributing editor at BusinessWeek, is always a pleasure, so it’s fitting that he’s one of my first round table interviews. Previously assistant managing editor in charge of BusinessWeek’s innovation and design coverage, he was named one of the 40 most powerful people in design by I.D. Magazine in 2005. Nussbaum wrote The World After Oil: The Shifting Axis of Power and Wealth, and Good Intentions, an inside look at medical research on AIDS. He has received awards from the Sigma Delta Chi Journalism Society, the Overseas Press Club, and the Industrial Designers Society of America. Nussbaum is a member of the Council on Foreign Relations. For more of his thinking and writing, you can read Nussbaum on Design or follow him on Twitter. Photo credit to Alex_Cheek.