Sourced with compliments from http://prmac.com/release-id-8266.htm
Galileo Lab just released “Buy Me A Ferrari”, an iPhone app to test a new paradigm of crowd sourcing and fund raising. What is BMAF (Buy Me A Ferrari)? It is a social experiment to combine the power of the crowd and the money from advertisement to fund ideas and dreams.
The big picture
Obviously this is not just about buying an exotic car, though that is not a bad perk and it captures people’s imagination. The big picture here is that if we can prove that this funding model works, we can apply it to much more deserving causes. Cancer research, pets rescue, you name it. We get to make a difference to real people.
How does it work?
People can download the free app from the AppStore. They tap on one or more ads that interest you. That is it. If a million people click on an ad on BMAF we raise plenty of funds.