Crowdsourcing – A Jury?

Sourced with compliments from

Best jury. This crowdsourcing bug really is spreading. Those folk behind the International ANDY Awards have launched a website,, where visitors can select just who they want to see on the ANDY advertising jury from a long, long list of nominees (as well as add even more worthies, if they wish).
“The reality is, no one knows exactly what the future of our business will look like. We only know it will be discovered and shaped by the best people working in these widely disparate disciplines today – but working together,” the organizers say. “That’s what we want the ANDY Jury in 2010 to represent a coming together of the best of the best from around the world in storytelling, big ideas, creative technology and experience design.”
So in the spirit of change, we’ve decided to select a jury in a completely new way- by asking the industry to decide. By creating the first globally crowd-sourced group of judges, we hope to assemble the first awards show jury that truly represents where we are headed as an industry.
“For this to work, we need you and everyone you know to participate. To nominate others who we may have missed. And to vote for a 2010 ANDY jury you can truly believe in. Hopefully a jury that extends beyond the usual suspects and embraces some of the pioneers of emerging disciplines, as well as some stars from industries we must all learn to collaborate with.”
“We felt that a truer evaluation of the work would be to pull people in with different perspectives from outside the advertising business,” says Michael Lebowitz, CEO of US digital agency Big Spaceship, and ANDY Awards co-chair. “Our hope is that people will see this as an opportunity and feel compelled to participate.”
“Communications platforms have gotten so complex and advertising is going through unprecedented change because of it,” says co-chair Ty Montague, chief creative officer of JWT North America. “But one of the things that hasn’t changed is the way that awards shows work. Our mission is to get more people from different disciplines actively involved in figuring out who decides what the best work in 2010 is.”


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