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Feedback is great, but never let your customers name the product.
Kraft Foods Australia recently came up with what they thought was a brilliant PR strategy for the launch of a new product: they began selling their new cream cheese and Vegemite spread with ‘Name Me’ on the label, encouraging customers to submit their own suggestions for the spread’s eventual name.
The result was a complete disaster that made fun of the very idea of the contest: iSnack 2.0. (See our slideshow for more)