Crowdsourcing: Why it’s Not a Waste of Time

Sourced with compliments from: http://www.triplepundit.com/2009/10/crowdsourcing-why-its-not-a-waste-of-time/

Crowdsourcing. You’ve probably heard the term over and over, and when I began to hear it from Dwayne Spradlin of Innocentive as he presented at the inaugural Social Media for Sustainability conference in San Francisco on Monday, I began to tune out. A buzzword with not a lot of tangible results. A recipe for messy, small-results projects.

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