Choosing crowdsourcing over ad agency

Sourced with compliments from http://www.smartbrief.com/news/aaf/storyDetails.jsp?issueid=166D7388-FAAA-4A57-824B-2E9765F7DA42&copyid=A3E25581-15D9-4FA1-B337-2B6FB546219B

Unilever has dropped Lowe, London, as the ad agency for its Peperami snack brand in favor of a strategy that involves using customers to generate ad ideas. The brand is offering a $10,000 prize for TV and print ideas for the meaty snack food. Unilever’s Matt Burgess said that Lowe’s, “great work has created a problem for them, because it makes Peperami the obvious candidate for crowdsourcing.”

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