Corporate crowdsourcing and innovation’s “dirty secret”

Sourced with compliments from: http://www.thestandard.com/news/2009/10/05/corporate-crowdsourcing-and-innovations-dirty-secret

Remember that super idea you had last year for a new service that had real potential to make life easier for customers while boosting revenue for your company? Whatever happened to it? Was it properly aired and vetted within your organization, or did it end up like 99% of good ideas — briefly tossed around in a conference room or email thread, before being forgotten and overtaken by new priorities?

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