Sourced with compliments from http://www.examiner.com/x-14222-Automotive-Marketing-Examiner~y2009m9d1-Crowdsourcing-vehicle-design
The current economic downturn has forced a number of the major OEM’s to rethink their marketing efforts, and in some cases, the business models that define them. At the same time, there are a number of new startups that are challenging the market with innovative new thinking, processes and technologies. Still, it doesn’t appear that anyone has the perfect answer.
Here’s a new one to consider: Crowdsourcing vehicle design. Massachusetts-based startup Local Motors has a business model that is unlike anything I have ever seen in the automotive world, and I think it has the potential to change the way car design, development and yes, marketing will work in the future.